The most of the old blogger you see have been from BlogSpotWordPress platform. There are many reason that why they are moving from this famous and free CMS to new trends. The Google’s Own BlogSpot is very frustrating because they own them and disable the highly running blog without any reason. And if the reason is behind that we don’t know that what was.  The time surfed on BlogSpot and the chances for win spoil when such event occur in life. (You may Notice such experiences in your life). Both scripts have pros and cons that will make them differentiate the level to choose.

All it did again but who will pay our efforts and past time. And even if we have hundreds of article on the blog then it’s heart-shocking reason for us. The experiences and trends reveal that why we should go to some that place that will be safe for us and we can do much for us. And we have the least risk and the most thing that I love the backup of that website if you have taken such steps to backup of your whole data.

This time I am sharing my experiences and the users review extract the what is best form blogger and WordPress platform. This article the only to change your mind that why WP is best for your webmaster career and how much safe for you in next years. The other thing will be discussing in our next article.

WordPress vs Blogger the Pros & Cons a blogger must know

Both platforms have some pros and cons that can be figured out here.

Pros Blogger:

1. Mostly Free Template Customization
2. Free Web Hosting for Life
3. Free Blog Templates
4. Very Secure from hacking
5. Data Backup option
6. Now custom CSS files support
7. Very Fast Loading
8. Very Easy to use

Pros in WordPress:

1. Free and Professional Premium Themes
2. Self-hosted platform and Free by WP
3. SEO friendly against blogger
4. free plugins to customize the blog
5. Files & root Directory access to Edit
6. Easy to use
7. Drag and Drop Customization
8. Customized URL
9. Image Optimization
10. Security Features updates
11. WordPress version updates Regularly
12. Different types of Users (Admin, Author, Editor, Subscriber)
13. Default Post Ping to pingdoms and many search engine

Whenever we talk about search engine optimization, some of the common words are noindex, index, no follow, dofollow, meta robots and so on. All the words hold equal importance in the book of SEO. In this post I will be explaining about Nofollow and Dofollow. Especially for newbies who are new to SEO or people who are still not clear about Nofollow or dofollow, this post will be useful.

Nofollow is an HTML attribute value used to instruct search engines bots that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of search engine spam, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place. This is a concept introduced by Matt Cutts and Jason Shellen in the year 2005. example of nofollow 

Nofollow links attributes do not allow search engine bots to follow link.That means if the website owner is linking back to you with nofollow attributes, it does not pass on link juice. Only Humans will be able to follow the links. Though some time back Google made it clear that they don’t consider nofollow link attributes but weightage of such links are really less. Even though, it’s a good practice to use Nofollow link attribute to those link, where you don’t want to pass link-juice. example of dofollow 

Dofollow links allow google (all search engines) to follow them and reach our website. Giving us link juice and a backlink. If a webmaster is linking back to you with this link both Search Engine and Humans will be able to follow you. The best way to give someone dofollow love is allowing keyword in the anchor text. This means when you are linking to any website or page, use the targeted keyword as anchor text.

Recently Google has said that they will still count the nofollow link as an outgoing link in terms of the distribution of page rank from your page. Though again it also depends on where that nofollow link is placed. Placing a nofollow link at the bottom of the page has the least impact, and when placed at the top of the page, it carries some impact.

Google launched the Penguin Update in April 2012 to better catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. When a new Penguin Update is released, sites that have taken action to remove bad links (such as through the Google disavow links tool or to remove spam may regain rankings. New sites not previously caught might get trapped by Penguin. “False positives,” sites that were caught by mistake, may escape.

Google Penguin Update Recovery Tips & Advice

Struggling to know what to do in the wake of Google’s Penguin Update? Judging from all the comments and forum discussions we’ve seen, plenty are. We’ve got a little initial advice from Google on the topic, mixed with our own.

What Was Penguin?

The Penguin Update launched on April 24. It was a change to Google’s search results that was designed to punish pages that have been spamming Google. If you’re not familiar with spam, it’s when people do things like “keyword stuffing” or “cloaking” that violate Google’s guidelines. To learn more, see these pages:

Introduction of google panda

Google’s Panda Update is a search filter introduced in February 2011 meant to stop sites with poor quality content from working their way into Google’s top search results. Panda is updated from time-to-time. When this happens, sites previously hit may escape, if they’ve made the right changes. Panda may also catch sites that escaped before. A refresh also means “false positives” might get released.

Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways.

For search marketers, knowing the dates of these Google updates can help explain changes in rankings and organic website traffic and ultimately improve search engine optimization. Below, we’ve listed the major algorithmic changes that have had the biggest impact on search.

2018 Updates

Google announced that the mobile-first index was finally "rolling out." Since the index has been in testing for many months, and Google has suggested they are migrating sites gradually, it's unclear how much impact this specific roll-out had on the overall index. The webmaster should begin to see notifications within Google Search Console.

Zero-result SERP Test  —  March 14, 2018

On a small set of Knowledge Cards, including some time/date queries and unit conversion calculators, Google started displaying zero organic results and a "Show all results" button. A week later, Google stopped this test, but we believe it is an important sign of things to come.

"Brackets" Core Update  —  March 8, 2018

Google confirmed a "core" update on March 7th, but volatility spiked as early as March 4th, with a second spike on March 8th, and continued for almost two weeks. This may have been multiple updates or one prolonged, rolling update. The "Brackets" name was coined by Glenn Gabe; no details were provided by Google.

Consumers don’t think of their brand experiences as “online” or “offline.” They expect one consistent path to purchase no matter how they interact with you.

With mobile search and voice interactions on the rise, it’s more important than ever to make phone calls a critical part of your data-driven marketing strategy. And thanks to recent advances in artificial intelligence (AI), you can now derive valuable, real-time insights from inbound phone conversations.

Join our experts and learn how leading marketers are closing the online/offline customer data gap to lower acquisition costs and increase ROI.

What is Marketing and Digital Marketing?

"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably".

This definition emphasizes the focus of marketing on the customer while at the same time implying a need to link to other business operations to achieve this profitability. Yet, it's a weak definition in relation to digital marketing since it doesn't emphasize communications which are so important to digital marketing. In Digital Marketing Excellence my co-author, PR Smith and I note that digital marketing can be used to support these aims as follows:

·         Identifying – the Internet can be used for marketing research to find out customers’ needs and wants

·     Anticipating – the Internet provides an additional channel by which customers can access information and make purchases – evaluating this demand is key to governing resource allocation.

·  Satisfying – a key success factor in digital marketing is achieving customer satisfaction through the digital channel, which raises issues such as: is the site easy to use, does it perform adequately, what is the standard of associated customer service and how are physical products dispatched?

What are categories of digital marketing?

The big categories of digital marketing are:

·      Search engine optimization (SEO) Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results. This tutorial explains simple SEO techniques to improve the visibility of your web pages for different search engines, especially for Google, Yahoo, and Bing.

·  Search engine marketing (SEM) Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

·        Content marketing Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing usually does not involve direct sales. Instead, it builds trust and rapport with the audience

·        Social Media Marketing (SMM) Social media marketing is the use of social media platforms and websites to promote a product or service.^[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.^[2] Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone."

·        Pay-per-click advertising (PPC) Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.

·        Email marketing. Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database. The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.